Scanning a billboard has never been so fun for a consumer!
Consumer behavior is essential to any business today. Online advertising is already a multi-billion dollar market and tech-experts are pushing the capabilities of online advertising further.
PowaTag transforms existing advertising media such as billboards, printed materials , tv and many other media channels into dynamic points of sale.
How they do that?
The consumer uses the Powa Tag app to scan, hear or view media and can instantly purchase the item.
With this technology, PowaTag can provide its customers (businesses) very precise return on investment based on their advertising media.
Dan Wagner, eCommerce veteran and CEO of Powa Technologies, said: “There are a number of barriers which usually get in the way between seeing an advert and purchasing the product – your local store might be out of stock, or you might get interrupted as you go through online checkout, or you might simply forget about the product.
“By enabling consumers to buy directly through the advert in seconds, brands can be confident that their advertising budget is delivering real returns.
“For the very first time, brands can measure the true impact of their campaigns, tracking which individual advert promotes the most sales and amongst which demographics.
“PowaTag can collect the data which says an advert in Vogue converted into more sales than a billboard at Piccadilly Circus, or the insight which says an individual consumer really likes red shoes but isn’t so interested in black ones.
“Given the tremendous expenditure which advertising swallows up, these metrics are an invaluable means to develop directed advertising and personalised consumer relationships.”
PowaTag gives consumers the power to complete purchases anywhere, anytime, using a variety of triggers. These can be anything such as listening to hidden watermarks in broadcasted audio or scanning URLs embedded on social media, iBeacons, JavaScript and NFC technology.
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If you want to provide effective services to your customers, contact us on info@techmode-outsourcing.com or visit our official website for more information