How to deliver richer customer experience?
Getting a customer to your website is challenging enough, getting them all the way through to check -out is more challenging. For online businesses or retailers, the lazy days of summer often pose an unfortunate reality one that traditionally includes less attention from consumers and slower sales. People are away on vacation and that means they are spending more time soaking up the sun versus browsing your inventory.
Considering that Amazon reported record sales orders for this past Prime Day (a one-day only global shopping event for Amazon prime members held this year on July 12), that were triple what they were last year. It’s a great reminder that anticipating and addressing the unique needs of your customer and offering them the right information at the right time along with added value can go a long way. But it doesn’t always have to involve huge sales or discounts. According to a Forbes Insights Executive Survey, customers care so much about their online experience that 86% will pay more just for the privilege.
Here are some tips to provide richer customer experience to your customers:
Don’t get in their way
Customers want the purchasing journey to be quick, easy and fulfilling. Signposts at every stage of this journey should lead to the destination, a straight line from browsing to buying. The path of least resistance should be clear and reassuring.
Don’t adopt a one-size fits all approach to addressing customers’ needs
Take advantage of artificial intelligence technology to gain real-information about the individual customer. Most companies simply don’t see the value in investing in solutions like this for gathering insights about what a specific customer needs at just the right time.
Avoid the urge to collect extra data
We’ve all experienced it. You’re on an ecommerce site, trying to find your way around to exactly what you need and along pops-up the untimely ‘Rate our Website’ box. Distractions can quickly change the attitude and confidence level of a goal-oriented customer.
Eliminating the pitfalls is all about keeping the individual customer and the journey in mind. Remember, if you push me off my path, I might just change my destination! Instead of interrupting the customer at a loss to the business, you’ll let the customer’s unique experience be your guide to greater profit.
Techmode Outsourcing can help you boost your sales through our customized customer service. We can help out stand out of the crowd. Contact us for more details.