BPO
How outsourcing saved ITV from £2.7 bn loss?
Business process outsourcing has become a popular trend among companies that are looking to focus on core areas and to take the business to the next level. The commercial broadcaster ITV adopted Business process outsourcing as the company was heavily in need to cut cost as, the broadcaster announced losses of £2.7bn after taking a large-scale write-down.
Sources close to ITV said potential outsourcing deals outside of back-office functions were also being identified. International distribution is thought to be one area under review, although industry sources said this was not top of the agenda and ITV would only take this route if the cost savings were significant. ITV executives have come under increased pressure to deliver further cost savings across the group.
Through Business process outsourcing the broadcaster was able to focus better on the ‘digital home’ ITV to focus its resources on content production, while benefiting from reduced costs, greater efficiencies and more flexibility to deal with future technical and commercial challenges.” The company outsourced its desktop services; help desk and data center management which saved at least 10%.
As part of the outsourcing agreement, ITV staff was transferred to the BPO, and the joint team worked closely together to develop new operational workflows for multiplatform delivery. This included a completely fresh approach to playout, with all of the linear channels and some online and on-demand outputs executed from a single management suite. This gives ITV a very tight integration between its multiple channels and additional online services such as catch-up television. The migration was a complex logistical exercise involving people, processes and technology, while maintaining uninterrupted outputs.
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