Why Customer retention is a necessity for businesses?
Customer retention is no longer a choice for businesses but a necessity. New customers, more and more customers, always new customers, every month, every week, every day; it’s definitely your anxiety, your fear and your mantra!
Today customer retention is one of the crucial solutions allowing business to keep their level of revenue. With the consistent crisis, the competition among business rivals is more and more aggressive.
Why Customer retention?
Customer Retention is essential to increase the business revenue, this seems logical enough; therefore, these reasons will persuade you more. As per a study carried by Bain & Cie, if the retention of the best clients of the enterprise increases from 5%, this will bring an increase of 25- 55% in the results of the business, which is an important for the business. You have to take advantage of it, because the expenses to maintain it will be 7 times greater.
How to maintain customer retention?
The Call center is a secret weapon for customer retention. It is a fact that Call centers are changing with the pace of technological innovations and the needs of consumers. Nevertheless, they are the most effective (and economical) way of building customer loyalty for a company, regardless of its size.
Today’s consumers are autonomous, informed and resourceful. They know how to do research online and mobile devices has become there personal assistant.
But for some questions, especially in case of a problem or complaint, the exchange with a human being can make all the difference. At a time when e-commerce is emerging as the new way to shop and the number of people on the ground is reduced, the call center is the last support of this human touch, essential to reassure consumers.
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